Senior copywriter - Digital

We are a strategic design consultancy based in Mumbai working with global CXOs who recognise that good design is good for business. Our design decisions are data-led, shaped by principles of behavioural psychology and are handcrafted by a passionate team of Experience Design specialists. We are known for our deep work and would like to think of ourselves as designers focused on business outcomes. Our team is a mix of Interaction Designers, Business Strategists, Graphic Artists, Illustrators and Developers who shape products with client teams.

We are looking for clear thinkers who are not afraid of challenging design norms & industry benchmarks.

We are looking for an experienced Copywriter to lead our content & copywriting efforts at HumanX. As the Copywriter, you will take ownership of creating compelling narratives across all digital touchpoints – from seamless UX copy to engaging social media content and high-performing performance marketing copy. You’ll craft words that resonate, influence, and drive action, all while aligning with the brand's voice and user needs.

The Opportunity:

At HumanX, we believe in the power of words to transform user experiences, elevate digital journeys, and build meaningful connections with audiences. As the Lead Copywriter, you’ll bring clarity and creativity to every interaction, guiding users through impactful experiences and compelling calls to action. This role is pivotal in helping both existing and prospective clients experience our design and product solutions through language that speaks to their needs and aspirations.

Your Impact

• Social Media Copy: Lead the creation of social media content that resonates with audiences, drives engagement, and amplifies brand voice across platforms.
• Performance Marketing Copy: Craft persuasive, conversion-driven copy for digital ad campaigns, landing pages, and email marketing that captures attention and drives results.
• UX Copy: Develop clear, concise, and intuitive copy that enhances the user experience across web and mobile interfaces, ensuring ease of use and accessibility.
• Brand Voice Consistency: Maintain a unified voice across all platforms and touchpoints, ensuring that copy is consistent with the overall brand tone and message.
• Collaboration with Teams: Work closely with the UX, design, and marketing teams to ensure the copy is aligned with the product vision, user journey, and performance goals.

What You'll Bring

• 4-6 years of experience in copywriting with a strong focus on UX, social media, and performance marketing.
• Deep understanding of UX principles and how copy can influence user behavior and improve experiences.
• Expertise in creating performance-driven copy, with a proven track record of writing copy that drives conversions and engagement across digital platforms.
• Strong writing portfolio showcasing versatility, creativity, and the ability to adapt tone for different mediums (web, social, ads, email).
• Experience in A/B testing and using analytics to drive improvements in copywriting strategies.

The Ideal Profile

You are a master of words and a storyteller at heart. You understand how to craft compelling narratives that guide users through intuitive, human-centered experiences, whether in a product, social post, or ad campaign. You have a sharp focus on both the art and science of copywriting – balancing creativity with performance. At HumanX, you're not just writing for the sake of it; you're shaping meaningful interactions and driving measurable impact.

This role is for someone who thrives in a fast-paced, collaborative environment and has a passion for creating digital content that makes a real difference for clients. You believe in the power of strategic copywriting and are driven by the opportunity to elevate the user experience through words that matter.

About HumanX

HumanX is a strategic design studio that elevates digital experiences with a human edge. We partner with the likes of Amazon, Bangalore Airport, Apollo247, Prudential, HDFC Bank, Times Network, QuickPlay, NPCI, and several other blue-chip firms and ambitious startups globally.

We believe in a connected digital strategy that doesn’t operate in functional silos & have a deep reverence for craft. We appreciate the big picture, understand the voice of intent, and translate it into an effective strategy that errs on the side of the humans. Our best work happens when we co-design with our clients.