In this episode, we dive deep into the science of behaviour change with Pooja, Senior Advisor at the Centre for Social and Behaviour Change, Ashoka University. As a leading expert with over 20 years of experience, Pooja's journey began by shaping strategies at McKinsey & Co., and pioneering behavioural science applications at System 1 Group (formerly BrainJuicer). Today, her work continues to bridge the gap between theory and real-world impact, influencing public policy and consulting with startups and businesses. In this episode, we explore the power of simplicity, the importance of user research, and how to unlock real-world impact. Tune in for actionable insights to understand how to make behaviour change stick!