Generative AI concepts
for the future of TV
Quickplay Media is the industry leader in delivering next generation OTT solutions. It’s latest collaboration with Google Cloud, as partners aimed to harness the power of generative AI to create new opportunities for user engagement, discovery and monetisation for the media and entertainment industry.
With HumanX as the design partner, Quickplay delivered innovative, industry-first concepts at IBC 2023 (International Broadcasting Convention) in Amsterdam. We crafted and brought to life a fully functioning model, showcasing the magic of combining voice commands, large language models (LLMs), and Quickplay’s CMS to dive into a world of seamless discovery and engagement like never before.
IBC 2024
“We’re excited that Quickplay will expand its use and application of Google Cloud’s Generative AI capabilities, and help media organizations accelerate their Generative AI development. Our work with Quickplay will help to build customer engagement and foster long-term value.”
The Challenge
Navigating through the endless choices on OTT platforms to find the perfect show or movie can be like searching for a needle in a haystack which leaves users overwhelmed. With compelling reasons to stay engaged, the OTT experience often falls short of its potential.
Goal
Our goal was to make content discovery effortless with AI-powered voice commands ensuring personalised recommendations tailored to each user’s preferences.
We also aimed to boost engagement to foster user retention and enhance the experience of the platform. By giving users more control to personalise their experience, we empower them to consume content on their terms.
How do we get there?
We reached out to Cinephiles & TV buffs to understand their current experience with OTT platforms, mainly focusing on content discovery and consumption patterns.
“With so many choices I’m confused and unsure what to watch”
“We end up spending a lot of time trying to find something we both like.”
“It’s hard to find something to watch together as a family”
How might we help users discover content and stay engaged with Generative AI?
Emerging behaviours of content discovery
With the evolving potential of AI-powered solutions, we explored new interfaces and interactions to observe patterns for content discovery and engagement.
Ideas that focus on behaviour change
Taking inspiration from industry learnings, we brainstormed collaboratively to ideate solutions that subtly nudge for behaviour change by leveraging GenAI.
Lens Mode
Discover the show cast, music, shopping
Couple Decider
Smart recommendations that are the “right match” - based on viewers preferences
Weekly Schedule
Plan content for the week by syncing your calendar
Dialogue Search
Search by the most iconic dialogues you recall
Personalised AI Assistant
Make your superhero into an AI assistant for a personalised experience
Spin the Globe
A gamified experience to discover global content. AI recommendations that are curated for you.
Focus on Key Shifts
Beyond just rethinking the digital assets, our team influenced the internal approach to digital CX leading to certain key shifts:
Introducing “Ida” , your personal AI assisstant
“Ida” showcases visual states depending on the activity - such as speaking, listening, and thinking.
Features that elevate your watching experience
A conversational Interface
PERSONALISED RECOMMENDATIONS
TOPIC BASED DISCOVERY
PERSONALITY BASED DISCOVERY
