Transforming Hurun India for an Elevated Brand Perception
Hurun India is part of the global Hurun Report, which is a leading research, luxury publishing, and events group. Hurun India focuses on promoting entrepreneurship through comprehensive lists and research, highlighting wealth creation, innovation, and philanthropy in India.
The objective of the facelift is to craft a compelling narrative that effectively communicates the brand's story, values, and philosophy. The new design reflects the brand's credibility and authenticity, with a touch of prestige. It prioritizes user-friendly navigation, allowing visitors to easily explore and engage with the content.
Goal
Crafting a befitting personality
We began by addressing the challenge of discovery by creating a dedicated page for each pillar, showcasing all the content categories. To enhance engagement and provide visual breaks on this content-heavy page, we assigned unique illustrations to each pillar. The style is abstract and minimal. The selected colour palette is elegant and offers a maximum contrast for improved legibility while maintaining a premium aesthetic.
Illustration Style
Illustrations for each pillar create a visual break and establish the overall visual language, with the signature red colour maintaining brand association.
Icon Style
To complement the illustration style, line icons are used subtly, ensuring the focus remains on the illustrations.
Hurun launch in India
Hurun India Future Unicorn List
Hurun India impact 50
A unique illustration designed for each list to ensure distinctiveness.
Interventions that deliver outcomes
How did we solve the discovery issue?
A dedicated page for each pillar, designed with hierarchy of information simplifying the discovery of content and streamlining information flow.
Filters & search
Filter pills introduced for easy filtering of information based on key parameters and an easy search option for any name
brief about the entrant
A brief sponsored overview of the top 50 entrants on the list
A well indicated list
A clearly marked list highlighting changes compared to last year
Streamlined search
A threefold search enhancing the discovery with streamlined browsing between pillars, exploring lists within a pillar, and selecting the year
short-form content
Short, engaging video snippets designed for quick and easy consumption
pillars as filetrs
Using pillars as filters to ease the discovery
featured content
Creating more entry points for users to discover content
Desired Shifts
Armed with these insights, the desired shift became clear -- for both CISOs as well as for end users.
