Revolutionising the pre-owned two-wheeler market

India’s pre-owned two-wheeler market faces challenges like fraud, lack of trust, and minimal quality assurance. Traditional options offer little relief, with tedious paperwork and limited warranties. Yet, with 26 million vehicles annually and 12% YoY growth, the sector is set for a USD 30 billion transformation.
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DriveX is reshaping the industry with an OEM-like experience. Partnering with HumanX, it has streamlined operations, enhanced customer engagement, and refined the buying journey—making it as seamless and enjoyable as purchasing a new vehicle.

Goal

1. Build a hassle-free, credible buying and selling experience
2. Instil confidence in the quality and credibility of DriveX’s offerings.
3. Strengthen DriveX’s position as the largest pre-owned two-wheeler player.

How do we get there?

Understanding Buyer and Seller Behaviour

Through interviews and store immersions we gained insights into the behaviours, needs, and frustrations of buyers and sellers in the pre-owned bike market

Buyer
“Tell me if there are issues. I need to trust what I'm buying.”
Buyer
“I wanna make sure the bike's mine before I hand over any cash.”
Buyer
“Missing docs, unclear steps... it's enough to make me think twice.”
Seller
“It's frustrating trying to figure out the right price without spending hours researching.”
Seller
“Taking pics on my phone, transferring them to my computer, a headache I don't need.”
Seller
“Getting ownership transferred fast is key. If it drags out, I'm left hanging.”

This immersion allowed us to arrive at 4 key drivers for the behaviours.

Insights from the Four Voices

Voice of Intent

Eliminate traditional process pain points, ensuring that every customer can buy and sell with confidence and ease.

Voice of Experience

Prioritize discovery through transparent listings and tools that personalize and streamline decision-making process.

Voice of the User

Avoid the hassle of finding the right bike, seller, price, and information. Take away the ambiguity.

Voice of Design

Deliver precise information for buyers and sellers, create excitement, and instill trust.

How might we make the purchase of a pre-owned bike as exciting and memorable as buying a brand new one?

Features that deliver outcomes

DISCOVERY THROUGH STORIES

Discover compelling stories and immersive experiences to explore bikes like never before, designed to boost engagement.

Inspection summary

A detailed report on the bike's condition, ensuring users have all the pertinent information for thorough comparisons and informed decision-making.

whatsapp tour

Simplifying the bike evaluation process with WhatsApp Tour, allowing users to remotely assess bikes before visiting the dealership for test drives.

Find the right bike for you

Optimised search and browsing experience

suggestive Search

Ease of browsing with a new smart search, reducing errors and enhancing accuracy, so one can find what they need effortlessly.

Never zero search results

Set up alerts to notify you when your desired bike is back in stock, saving your preferences and delivering prompt notifications. Explore similar bikes, ensuring you never miss out on the perfect match.

Need based lenses

Tailored lenses designed to assist users in evaluating product listings based on their specific bike-buying needs.

My Bike Hub

Selling & Servicing made easy

Home inspection

Schedule a home inspection for seamless selling of your bike to DriveX, ensuring convenience and peace of mind.

price estimation tool

Utilize the price evaluation tool to gauge the fair market value of your bike after a simple self-assessment, empowering users with informed pricing decisions.

Book SERVICES

Effortlessly book services at your nearest DriveX dealership with personalised plans designed to cater to your unique needs.

Desired Shifts

Armed with these insights, the desired shift became clear

Hassle of finding the right Bike
Find the perfect match
Lack of transparency
Access to accurate information
Anxiety about Maintenance
Effortless upkeep