Supercharge
Influencer Marketing

An AI-enhanced platform to discover, engage and measure your influencer-led campaigns effortlessly

Only Much Louder (OML) is an artist management company and a production house creating global content. Building on their decades of insights on the creator ecosystem, they sought to create a data driven platform that empowers creators and brands to optimise ROI and content performance.

The resulting solution called “Hypothesis” - an AI-enhanced platform to discover, engage and measure influencer-led campaigns effectively.

The Goal

Our focus was to design a comprehensive solution that solved for:

1. Helping brands find the right creators for their campaigns
2. Give authentic and granular insights to optimise campaign performance
3. Empowering creators to benchmark content performance within their content domain

It starts with the 
voice of the user

We conducted interviews with multiple users across each of the three user segments to gather valuable insights aimed at addressing their specific problems.

Content
Creators

They want to gain authentic insights, track platform performance, reduce manual tracking, and stay up to date within their content
domain

Campaign Managers

They want a tool to  set up, manage and track campaigns and brands within their 
agencies

Talent Managers

They want to find the right match for the right brief and be able to discover creators and briefs seamlessly

Evolving landscape of creator analytics

Through a thorough analysis of global products, we aimed to understand gaps in existing solutions and empower our users to achieve greater results through Hypothesis.

How do we get there?

Journey Maps

We started by detailing out the journeys for each user to understand the interactions, sentiments and experiences through the journey

Designing for Outcomes

Beyond just rethinking the digital assets, our team influenced the internal approach to digital CX leading to certain key shifts:

Scattered Platform Data
One - Stop Shop Analytics
Word-of-mouth references
Data backed recommendations
Complex Excel Sheets
Seamless Campaign Dashboard

Having created this foundation, HumanX team served as a valuable partner to Hypothesis OML to build their product  into a category benchmark.

Features that deliver outcomes

Creator module

Cross platform metric analysis

Get a quick understanding of key indicators to evaluate your content's effectiveness across various platforms, all in a single, integrated solution.

Strategic Note taking

Use our integrated note-taking feature that enables you to keep all relevant metric data and insights in one place.

By taking notes, creators can develop more effective content strategies. Noting down ideas for future content directly linked to audience engagement metrics can lead to more targeted and successful outcomes.

Customised Creator
Portfolio

Discover what brands want from content creators and build a shareable portfolio that showcases your work and valuable metrics to give brands a clear idea of what you can create for them.

You can save and fully customize these portfolio templates. This flexibility allows you to tailor your portfolio to match each brand's specific requirements. Plus, once you establish a format, you'll always have a ready-to-share portfolio on hand.

DOMAIN AND BRAND OPPORTUNITIES

As a creator, it's crucial to know which types of content your audience prefers. We not only provide insights into the most popular brand categories but also detail the specific brands within those categories that resonate most with your audience.


Empowering creators to boost engagement and generate revenue through meaningful collaborations with relevant brands and categories.

Detailed Audience Insights

Discover your target audience to gather focused feedback that will help improve the content you create.

Observe engagement trends

This feature helps creators answer a fundamental question: When is the best time to post my content?

Catch up and stay updated on
industry trends

Stay updated on fellow creators who are trending in your domain and the type of content they are posting
Campaign Manager Module

Effective Campaign Planning

Get a comprehensive overview of your campaign, including its timeline, budget, participating creators, and various campaign metrics

Campaign Setup IN MINUTES

No fuss, no complex tools. Build campaigns at lightning speed and set your team free with our intuitive platform.


Have all your creators and their content deliverables listed down so that you can keep track of them in one single place.

Custom Shareable Reports

Automated reports in CampaignOS helps with communication of metrics and ideas between you and your creators

Track and Manage Campaigns

Gain a comprehensive overview of all your active campaigns instantly and effortlessly manage them.

Analyse brand performance and ongoing campaigns to monitor brand success

Get a concise overview of key brand metrics, all visible at once for easy access to information.
Discovery Module

Discover Curated Creator Categories

Facilitate quicker discovery of creators through curated categories making it easier to find the perfect creators for the brief

Potential Brand Collabs

Discover a broad selection of brands from various categories, enabling you to pinpoint the perfect brand match tailored to your content niche.

Engaging Briefs for Creators

Browse through brand briefs to find interesting work and collaborations that boost engagement and allow creators to create content within their content domains

Discover trending content from
creators across the globe

Gain a competitive edge for  your own brand or content by staying informed about trends, strategies and creative approaches across different industries and regions

We really loved collaborating and working with HumanX, you are a very big part of our journey. We were pleasantly surprised and extremely impressed by the ease with which you translated our complex and rambling vision into a functional product.

Himani Agrawal

Senior VP, Hypothesis - OML