Transforming ASK for an Elevated Brand Perception

ASK Group is a renowned financial services group and a leading industry player in wealth and investment management, catering to some of the most affluent families in India. Started in 1983, ASK is known for strong research-based investment management, asset management, private equity, wealth advisory and multi-family office businesses.  

The brand pursued a digital facelift to ensure accurate perception and foster meaningful connections with its HNI and Ultra HNI clientele. This goal was achieved through a compelling narrative, brand-aligned imagery, and a design that facilitates easy navigation and content discovery.

Goal

1. Increase unique visitors to leads ratio

2. Enhance the digital investment journey for both new and current clientele

3. Create a unique narrative that speaks the India Story

Crafting a befitting personality

Affluent

Contemporary

Indian

Warm

Approachable

The process began with identifying attributes that best describe the brand—words that encapsulate its essence and form the cornerstone of the brand visual language. This guided the creation of the right narrative and the design of icons and images that align seamlessly with the brand's identity.

Icon Style

To complement the brand's premium appearance, the icons have been designed to be minimal and abstract.

Imagery

Images have been carefully filtered to convey the brand's message of affluence, aspiration, and exclusivity.

Interventions that deliver outcomes

A meticulously planned flow has been implemented across all key landing pages, creating a narrative that enables users to easily comprehend the offerings.

Header banner with upfront solutions

Trust Markers

Solution Overview

Primary Call to Action

CLEAR BRAND POSITIONING

Carefully crafted positioning through copy and imagery to give the legacy experience to visitors

Upfront discovery

Each landing page features a clear solution discovery, reducing cognitive load and ensuring a seamless user journey.

Trust markers

Key factors demonstrating brand credibility, experience, and expertise.

Solutions

Concisely outlined solutions to provide a comprehensive overview of our offerings.

Clear Call to action

A clear and compelling call to action to drive lead generation.

Interventions that elevate your investment experience

Movement and interaction were key to building intrigue. Visual assets transformed with each scroll, revealing key information. We added micro-interactions and animations to enhance engagement.